People who are fans of KnowledgeCotton Apparel are a part of a fairly mixed crowd. However, we often find our consumers among urban, conscious groups of people. People who are committed to a healthy, active lifestyle. We find that the brand has a strong position among environmentalists, nature lovers and outdoor adventurers.
People who represent this attitude, we call tribe leaders. These are the people that help us make way for our brand and our vision, and therefore the ones we like to address in our content marketing efforts.
Sharing a common cause, we want to express our gratitude to all our friends, creators and inspirers out there. They make incredibly important contributions to environmental awareness and to the promotion of a lifestyle in harmony with nature. You are all our heroes.
Mindset
Aware, Active, Devoted
Approach
Individual, Authentic, Casual, Down to earth
Output
Contrast, Inspiration, Change
MINDSET
APPROACH
OUTPUT
