KnowledgeCotton Apparel is sold in over 600 stores across 20 countries. The world has changed. More and more people are turning their backs on mass-produced, low-quality, low-priced goods. Consumer behavior is changing. The very same things we have been talking about for 50 years are suddenly on everyone’s lips. As a clothing company, we cannot change the world alone. But we are determined to be a game changer in our own industry.

Knowledge is for all: Launching Women’s clothing and Young Knowledge, we reach yet another great goal in our work for fair fashion. For the first time, our clothing range is available to everyone – men, women and children.

It has always been a dream of ours to one day be able to present a carefully crafted women’s och children’s collection – based on the same certified manufacturing partners, methods and materials as our men’s collection. The dream has now become reality. In times when our market is going through a massive transformation, we see this as a great opportunity to bring about change.

Regenerative cotton is the next step in clothing innovation. It can help restore and replenish the natural environment and contribute to soil health, biodiversity, animal welfare and fair working conditions for farmers. The holistic approach is what makes it so inspiring and hopeful. It ticks all the boxes that we are trying to address in our work.

This means that we have done everything we can to minimize our carbon footprint related to our company – real estate, energy, cars, travel, shipping etc. For the rest, including our entire supply chain, we offset it by supporting various climate projects.